The handling of product information is nowadays a critical process in what’s called e-commerce. Indeed, several objectives are to be taken into account in the latter, including the centralisation of product information. The process also consists of boosting activities related to the launch of new products. Today, several actors in the commercial field are concerned with product information, e-commerce managers, buyers, suppliers and branders alike. In that respect, the synchronisation of these 4 players allows the development of all commercial activities. But how does a business centralise the information produced?
Why centralise product information?
Today, product information has several benefits, provided that the centralisation method is well implemented. The process is not easy as there are several conditions to be met. Indeed, searching for the data is often time-consuming. Not only that, but the errors gradually increase and this may lead to disruptions in certain activities. At this point, the intervention of a new system is crucial. Indeed, centralising product information can save time, as you can handle the data on a central server. In addition, this data will be accessible to everyone, regardless of their location. Ultimately, you can check out the goaland.com product experience platform to uncover easy ways to centralise product information.
What tools should you use to centralise product information?
Even if most companies still use different systems such as Excel, CRM and ERP to manipulate data, the emergence of pieces of software like PIM is nowadays of great value. Indeed, the latter can increase the quality of information of a product and also allows high gains. Today, the use of different database software is advantageous. Nevertheless, online resources are also good means of centralising the information produced. At this point, you should opt for SEO to make it easier to find your products quickly and help your customers to know about the new product launch.
What are the means available to you for centralising product information?
Thanks to online resources, the creation of product information has become very straightforward. You can now use a core model, which has several advantages over other software. Indeed, the core model aims to facilitate the distribution and compilation of the various data relating to product information. This system is now widely used by many companies to launch a new product. You should also use a SEO tool and media files to centralise your data. Among these file formats, you can use videos, PDFs and packshots as you wish. The SEO resources allow the input of labels, descriptions and names.