Companies have to adapt to this type of business by developing tailor-made sales models. Product Information Management, more commonly known as PIM, has become a necessity to ensure a single view of data, avoid micro-management and save time.
What is PIM software?
PIM or information management software stores and manages a company’s product information across multiple channels via a dashboard. The PIM solution acts as a product information hub by distributing the listed data to multiple investments.
In line with the data produced on all platforms, a PIM system will improve the overall quality of your data and the accuracy of your product information. PIM helps you better manage information and be well organised, depending on the numbers of stock-keeping units (SKUs) you have and the things you sell. You can become more familiar with the detailed definition of PIM by browsing the internet.
The main advantages of PIM software
Having an online reference management tool like PIM solutions brings many benefits, including centralising all the information produced and processing it at the same time. It allows you to make sense of the references by prioritising them, for example, breaking down a product into 26 items and linking them into 3 items sold together gets a 16% discount.
PIM tools keep product and project data up to date, as all employees benefit from an updated database. It makes working with data easier. The most common example is the automatic creation of product catalogues. It empowers workers, centralises information and tracks references throughout its life cycle. Rich product data is the key to success in e-commerce. Informative product data removes inaccuracy and supports consumers in making informed purchasing decisions.
The main users of PIM software
PIM software is more powerful than you might think, being used not only to manage technical production data, but also and especially for marketing and sales. There are major users of PIM software; marketing teams wishing to implement actions, information systems managers focused on coordinating product data management and reducing errors, buyers looking to strengthen their relationships with suppliers and e-commerce managers benefiting from the quality of products sold online.