A marketing campaign is an important investment as it allows you to increase the number of your customers, and therefore your turnover. However, it is important to note that a marketing strategy that is not adapted to your needs could cause you more losses than gains. It is therefore important to evaluate the effectiveness of your marketing campaign from time to time. This article will give you three important questions to ask yourself to determine the effectiveness of your marketing campaign.
How many leads did you attract?
To measure the effectiveness of your marketing campaign, the first indicator to consider is the volume of your leads. In other words, it is your power of attraction. Through the lead volume curve, you can track the number of leads you have acquired daily. However, this indicator only reflects the quantitative aspect of your leads. It is just as important to take into account the qualitative indicators, i.e., the adequacy of the prospects with your ideal customer, also called persona. To attract the right prospect, it is recommended to define your persona based on demographic and economic information such as gender, age, occupation and income.
Are your contents attractive?
Another question to ask if you want to evaluate your marketing is related to the attractiveness of your content. In the case of digital marketing, most consumers are more likely to buy from sites that produce informative content. It is deemed important that you regularly post blog articles as well as other downloadable content such as e-books, podcasts, videos, etc. To track the attractiveness of your content, simply pay attention to the click-through rate on your content. It is also possible to evaluate this indicator from the number of registrations in the form integrated in your website.
Is the conversion rate satisfactory?
The main objective of a marketing campaign is to increase your sales. No matter how many prospects you have, if they don’t buy your products, your marketing campaign is not effective. It is therefore important to know how many prospects have become your customers. To get this information, you can use the indicator called the conversion rate or the transformation rate. In the case of digital marketing, it is calculated from the ratio between the total number of conversions and the number of visitors to your website. It is also possible to calculate the conversion rate for each distribution channel such as social networks, blogs, etc.