“As marketers, we should be changing the mantra from always be closing to always be helping.”
– Jonathan Lister/ Transforming B2B Buying and Selling, LinkedIn
Successful marketing doesn’t only come from smart-talking to customers. Grow your inner marketing executive by possessing these core qualities:
Great missions come from greater visions. To become a successful marketer, you need to have a strong vision of what you want to accomplish for the brand in both present and future. This is necessary not only for goal-setting purposes, but for the opportunity to encourage the business team to strive for the same vision, as well.
Strategic and Analytic
Another top-notching trait is the ability to plan, execute, and implement strategies for the brand. In order to create the best one, first you need to be analytic. Identify the market size, product sales, market share, consumer demographics, and competitive activity through reviewing research reports of your market.
Knowledge is power. In order to strategize plans and implement innovative solutions to the business, you should be aware of how it works from inside and out.
Tech and Trend Savvy
In today’s fast-paced environment, trends don’t last for long and technology innovates from time to time. Familiarize yourself with the latest trends and new platforms you can use to improve your marketing. According to Recruiter, a thorough knowledge of 2.0 marketing is essential for any high-level performing executive.
Communication skills are crucial for your marketing career. This includes communicating with the management team, presenting your marketing plans to the directors, consulting your plans to the marketing specialists, and so on. Without it, the chance of improving other critical skills will deteriorate.
According to Simon Sinek, author of “Start with Why” and “Leaders Eat Last,” customers will never love a company until employees love it first. Have passion for the brands you’re supporting and you’re guaranteed to have your visions heard.
Be an outside-the-box thinker! If you have a knack for recycling old techniques and strategies, then you’re going to play a big part in the marketing world. To execute your creative plans, you need to work well with your creative staff such as copywriters, designers, creative directors, and so everyone in the team.
There will come a time when you will work with other professionals in the marketing department. Your success lies on great teamwork; collaborate well with people inside and outside of the company. You have no idea who will help you succeed in the long run.
Marketing is not all about broadcasting your brand, persuading people to purchase your products/services, or processing the business. Your job also includes gaining support from leaders of your industry. Building business relationships plays an important part to extend connections and excel in the competition.
Other important traits include:
- Adherence to constant improvement
- Willingness to learn and experiment new strategies
You don’t need to go on another business course to become and ideal marketer. Just be patient and persistent, and slowly work on each qualities and you’re all set.
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iMedia Connection, Houston Chronicle, Recruiter.com, Inc., Talent Zoo, Inc.