“You will never get a second chance to make a first impression.”
– Will Rogers/Film Actor and Humorist (1879-1935)
The chance of meeting a CEO, a business owner, or a client inside a tight space like the elevator is thin. But, how prepared are we when the situation comes? Do we know what to say? If ever, would they even be impressed?
Thinking of ways to impress someone important must be faster than the time it takes an elevator to reach its destination. DING is the onomatopoeic version of “Time’s up!” If no idea arises, then it’s too late. Unfortunately, it might also never happen again. Keep in mind that, we only have two choices on this: Now or Never.
Here are guidelines to consider when making the perfect pitch:
During spare time, it’s important for a person to think of things that makes him/her stand out. Prioritizing characteristics that have the most impact is crucial, to avoid complications in the process. A few ways to do this: Ask colleagues, talk to immediate supervisors, and conduct self-assessment.
2.Know Your Audience
An effective elevator pitch starts with proper tone and language. Having the chance to converse with a higher lead is what we’re aiming for; hence, it is important to keep a professional, yet enthusiastic tone. Keep it short and sweet; deliver a powerful one-sentence pitch.
“Eighty percent of your success will depend on your opening line. It must snag your listener’s interest and make them want to know more. Do this right, and your prospects will follow you, wanting more.”
– Bert Martinez/Founder and President, BERT
4.It’s WHAT You Do, Not WHO You Are
Follow up with a powerful “verb”, by answering the question, “What do you do?” Example: “I make sure our company’s online presence is the best.” Keep it genuine and interesting.
5.Attitude Does Matter
A pitch delivered energetically is responded to as enthusiastically. Note: Do not brag, just be proud, and don’t forget to smile!
6.Engage the Listener from Start to End
Rivet the listener by asking interesting questions that would create small talk, without making it sound like a sales talk. A sample question, “What do you think about the weather today?”
7.Keep it Conversational
Executives and potential client don’t appreciate being sold something. By keeping a pitch appear conversational; we are keeping them engaged as well as building a relationship with them.
8.Tell, Don’t Sell
Giving real stories of success, is more impressive than a colorful, yet fabricated example. Bosses would like to hear how we made an impact, in the most direct and unblemished way possible.
9.Make Them Ask for More
One of the secrets of a successful sales pitch is to leave an audience wanting more. By using a conversational approach, we are making the recipient to want to meet us again, to finish the discussion.
The elevator pitch is just the beginning. Summarizing the most important points in the conversation, then handing over a business card, is the best way to end the conversation. .
Thirty seconds is all we have to make an impression on someone who can help our careers. So, we should make the most out of it. Sales-Marketing Resume offers us free marketing resume formats, to increase our chances of getting noticed!
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